Lilium superbum

This wildflower is called Superb Lily and it is a true lily, meaning it belongs to the Lilium genus, the type genus for the Lily family (Liliaceae).  “Lilium” is Greek for “lily” and “superbum” refers to this species being very showy or “superb.”  Contrary to the jokes of the botany student, it is not a “super bum.”